CBD brand Trip has partnered with Calm – a meditation and relaxation app. This collaboration sees two wellbeing brands come together to support individuals on their mental health journey.
Trip’s mission, it stated, is to “help people find their calm and encourage positive conversations around mental wellbeing”. The partnership with Calm aims to help consumers find calm through physical products like Trip in combination with a digital experience of Calm’s expert meditations.
Trip and Calm launched the partnership on WorldMental Health Awareness Day to raise awareness and encourage positive conversations around this topic. The collaboration was formed with the hopes of encouraging people to take time to check in with themselves and look after their mental wellbeing.
Co-founder of Trip, commented: Our mission has always been to help our community find calm in the chaos and support people every day with stress relief. Calm shares this mission, and partnering with such experts in mindfulness, and giving our community accessible tools to continue their mental health journey is extremely special. This World Mental Health Awareness Day we wanted to continue to empower positive conversations around mental well-being, and we are thrilled to partner with Calm.”
CBD is a non-psychoactive compound found in hemp plants, it interacts with our body’s Endocannabinoid System (ECS), a network of cells and receptors that helps the body achieve optimal balance. The ECS plays a crucial role in regulating a number of functions including; stress, and anxiety, improving sleep quality, and supporting the immune system.
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